How does AppLovin work?

AppLovin enables developers of all sizes to market, monetize, analyze and publish their apps through its mobile advertising, marketing, and analytics platforms MAX, AppDiscovery, and SparkLabs. AppLovin operates Lion Studios, which works with game developers to promote and publish their mobile games.

Is unity an alternative to AppLovin?

AppLovin, which markets software platforms for app developers to help them find customers and bring in revenue, is offering gaming platform Unity an alternative to its recently announced $4.4 billion deal to buy IronSource. The deal proposed Tuesday is structured as a takeover that allows Unity to run the combined company.

Is AppLovin a game publisher?

AppLovin is not a game publisher, but a software platform enabling mobile gaming developers to reach a highly engaged and interested audience. The most effective form of app discovery is not through app stores anymore but other apps.

What companies did AppLovin buy?

In February 2020, AppLovin invested in the mobile game studios Geewa, Redemption Games, and it acquired Machine Zone (MZ). In February 2021, AppLovin announced the acquisition of mobile app measurement company Adjust.